Amsterdam’s “I amsterdam City Card” Is The Key For Visitors In 2011

Visitors can enjoy savings of more than 125 Euros (approx. US $172)

Amsterdam, the Netherlands – The 2011 “I amsterdam City Card” presented by the Amsterdam Tourism & Convention Board (ATCB) provides entry to all of Amsterdam’s main museums such as the Van Gogh Museum, Rijksmuseum and the Hermitage Amsterdam. A new addition to the range of museums accepting the City Card in 2011 is the Museum het Grachtenhuis (Canal House Museum) that will open to the public on April 1, 2011.

What’s more, City Card holders will also be given out-of-the-ordinary insider tips from enthusiastic Amsterdam residents starting in 2011. These local experts will clearly add an extra dimension to visiting the city. This all combines to make the “I amsterdam City Card” more than ever the key to unlock the culture of the Amsterdam Metropolitan Area.

The updated I amsterdam City Card is available in 24-, 48- and 72-hour versions for the respective prices of € 39, € 49 and € 59 (approx. US $53, $67 and $81). The card provides free entry to 36 top museums in the Amsterdam Metropolitan Area, access to all bus, tram and metro lines operated by the Municipal Transport Corporation (GVB) and a complimentary boat tour through the canals. The City Card offers excellent value for money considering that the charges for visiting just a couple of museums and taking a boat tour alone would be more than the card’s purchase price. “I amsterdam City Card” holders furthermore get 25% off at a wide selection of attractions and restaurants. It is consequently hardly surprising that within just a few years the City Card has developed into a resounding success with visitors from the Netherlands and abroad. Nearly 125,000 “I amsterdam City Cards” were sold in 2010, which represents a 25% increase compared to 2009. Dutch visitors are also increasingly discovering the benefits of the City Card.

The “I amsterdam City Card” is available at the ATCB’s tourist information offices (VVV) in the greater Amsterdam area and the GVB. It can also be purchased from international tour operators, a number of Amsterdam hotels and participating museums and companies. The City Card can be ordered online via and via the websites of numerous travel organizations. The “I amsterdam City Card” is valid from January 1, 2011 through December 31, 2011.

Colorful booklet
The City Card comes with a colorful 150-page booklet in Dutch, English, French, German and Spanish. This user-friendly guide has been divided into four districts with easy-to-use maps for the first time this year. Visitors can save more than 125 Euros (US $172) per person by purchasing the City Card. The “I amsterdam City Card” also boasts a range of other benefits including a giveaway at de Bijenkorf department store and a 50% discount on parking at the P&R Amsterdam ArenA, Zeeburg I and II, Gaasperplas and Sloterdijk car parks. They will also enjoy a 25% off on admission to House of Bols, last-minutes tickets at the Concertgebouw, all concerts at the Muziekgebouw aan ’t IJ, film screenings at the EYE Film Instituut Nederland (EYE Film Institute Netherlands) and bike rentals at MacBike.


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