Advertise with OutSmart
Advertise in OutSmart!
Since the early ’90s, it’s been an undisputed truth—the gay and lesbian market is one of the most demographically desirable. Both advertisers and advertising agencies have seen the rewards of marketing to gay and lesbian consumers.
Look at the stats: what’s not to like?
The LGBTQ+ community is the fastest growing minority segment in the US, with close to $1.4 Trillion spending power (US Government Census Data).
Let’s break that down:
If the LGBTQ+ community was a U.S. State, its economy would be the largest in the country. If the LGBTQ+ community was a country, its economy would be greater than that of countries including Australia, Spain, the Netherlands and 175 others.
Consumer marketing techniques are adapting to meet the demands of the largest consumer market, as over 20% identify as LGBTQ+. OutSmart targets this market in the fourth-largest city in the nation and in other Texas cities.
And OutSmart has loyal readers.
89% of our readers will “go out of their way to buy products and services advertised in OutSmart.”
That’s why an ad in OutSmart speaks stronger, lasts longer, and is read more often than an ad in practically any other LGBTQ publication in Texas.
From large corporations to locally owned companies, OutSmart is the perfect platform to grow any business. For inquiries regarding ad placement and how to get your business in front of thousands of print and online subscribers, please complete the following form.