Digital Media Kit 2025: Your Brand in the Heart of Houston’s LGBTQ Community

OutSmart Magazine has been connecting Houston’s LGBTQ community for over 30 years. Showcase your brand on a trusted platform with ad placements designed to amplify your message and reach engaged audiences. For three decades, OutSmart Magazine has proudly served as Houston’s premier resource for the LGBTQ community, delivering news, entertainment, and culture that matter most. With a monthly audience of thousands of passionate readers and website visitors, we offer unparalleled opportunities to showcase your brand in meaningful ways.

Ad Placement Examples

Homepage Hero Banner:
Be Unmissable with the Ultimate First Impression
Command attention with a bold, clickable header ad, that’s the first thing our readers see when they visit. Perfect for driving brand awareness, this premium placement ensures your message is front and center.

Sidebar Display Ads:
Stay Visible Where it Matters Most
Maximize your presence with strategically placed sidebar ads. These premium positions seamlessly complement our content, ensuring your brand remains top-of-mind as readers engage with our stories.

Online banner sizes:
• Showcase (800×450 pixels)
• Half Page (300×600 pixels)
• Billboard (300×250 pixels)
• Jumbo Inline (619×80 pixels)

Branded Community Content Features

Tell Your Story with Authenticity
Integrate your brand into compelling editorial content with sponsored articles. This format lets you share your message in a seamless and trusted way, resonating with our audience through the power of storytelling. Available for online features, print features and as combo print+online features.

See an Example: Harris Health: Help HIV Patients Reach a Zero-Transmission Goal
See an Example: Dr. Paul Fortes: A Visionary in the Art of Plastic Surgery
See an Example: Beauty and Safety at Horacio’s Beauty Salon
See an Example: Meet Dr. M. Sandra Scurria

Community Pillar:

The Community Pillar positions your brand as a cornerstone of Houston’s LGBTQ community. Designed for storytelling and impact, this premium format blends bold visuals with meaningful messaging, making it perfect for long-term brand-building or time-sensitive initiatives. By choosing this placement, your brand will resonate with our audience and establish itself as a foundational supporter of diversity and equality. Let’s create lasting connections together.

See an Example: Red Bank YMCA

Online High-Impact Series

Make a Big Impression with Bold, Eye-Catching Formats
Our high-impact ad options deliver unparalleled visibility and engagement, perfect for making a statement. Let’s create a campaign that commands attention and drives results!

Top Scroller Billboard Series:

Dominate the top of the page! This ad unit makes a splash as soon as the page loads. It disappears as the user scrolls down and reappears as the user scrolls back to the page. Size: 1400×450 pixels

See an Example: Live Nation Jennifer Lopez/Toyota Center
See an Example: Tomball German Festival
See an Example: Silver Eagle/BudLight_Pride

Sneaker Leaderboard Series:

Stand Out with a Bold Ad That Stays in View
The Sneaker Ad is designed to grab attention without interrupting the user experience. Sneaking up from the bottom of the page, this 700×400 unit showcases your message on a dedicated background, ensuring maximum visibility and impact. As users scroll, the Sneaker remains fixed in place, delivering sustained engagement until the viewer chooses to close it. Ideal for highlighting promotions, calls-to-action, or branding campaigns, this format ensures your ad stands out while maintaining a seamless browsing experience. 🚀

See an Example: Legacy Community Health

Slide In Series:

Catch Attention with a Dynamic, Sliding Format
Make your message impossible to miss with the Slide-In Ad. This 300×600 ad unit smoothly enters from the side of the screen, grabbing the reader’s attention without disrupting their browsing experience. A built-in close button at the top ensures a user-friendly design while keeping your brand front and center. Perfect for bold announcements, special promotions, or product showcases, the Slide-In Ad offers a seamless way to engage viewers and drive clicks.

See an Example: Tomball German Fest

Sticky Note:

Grab Attention with a Quick, Impactful Message!
Looking for a simple yet effective way to reach your audience? The Sticky Note ad is perfect for concise, attention-grabbing messaging. Positioned prominently in the upper right corner of the page, this bright yellow 250×250 note ensures your text won’t be missed. Whether it’s a special offer, a quick announcement, or a call-to-action, the Sticky Note delivers your message instantly and effectively. Ideal for campaigns that need to stand out without taking up too much space. This is a text-only ad.

See an Example: OutSmart Sticky Note Ad

Real Estate Professionals:

Real Estate Gallery Series

Spotlight Your Properties in a Modern, Eye-Catching Gallery
Transform property listings into must-see attractions with the Real Estate Showcase ad. Designed for real estate professionals, this format features stunning photos, list prices, addresses, and agent contact info in a clean, easy-to-navigate gallery. This ad grabs attention and inspires action, making it perfect for presenting homes, apartments, or commercial properties to potential buyers.

See an Example: David Bowers, Realtor
See an Example: Steve Markham, Realtor
See an Example: Brandon Newtwon, Realtor

Let’s Work Together!

We’re excited to help you connect with Houston’s LGBTQ community and make your brand stand out. Whether you’re ready to reserve your ad space or just need more information, we’re here to make the process simple and seamless.

👉 Request More Info or call our Advertising department at 713-520-7237 ext. 711.

Let’s create a campaign that resonates and delivers results. We can’t wait to work with you!