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Harrah’s New Orleans Hires Director of LGBT and Ethnic Marketing

Harrah’s New Orleans is pleased to announce the hiring of the newest member of its leadership team. Richard Brower has been appointed Director of LGBT [Lesbian, Gay, Bisexual and Transgender) and Ethnic Marketing. Harrah’s New Orleans is one of the first in the gaming industry to offer this position.

Brower most recently served as Strategic Development & Marketing Director for the International Gay & Lesbian Travel Association. A specialist in new technology, Brower will provide consulting and expertise in Internet marketing and social media to market to various diverse groups.

“The LGBT and ethnic communities make up so much of our customer base,” said LuAnn Pappas, Vice President of Marketing at Harrah’s New Orleans. “New Orleans is regarded as a gay-friendly tourist town so it is important we have someone in this position to make sure we are welcoming to all groups, no matter their sexual orientation or race.”

Brower attended George Washington University School of Business in Washington, DC where he received a Bachelor’s degree in business administration and a Master’s degree in tourism administration, with a concentration in destination management.

About Caesar’s Entertainment, Inc.

Caesar’s Entertainment, Inc. is the world’s largest provider of branded casino entertainment. Since its beginning in Reno, Nevada nearly 70 years ago, Caesar’s has grown through development of new properties, expansions and acquisitions. Caesar’s Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.


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