Etheridge will Kickoff Relationship with Private Performance at “Dreamforce”
LOS ANGELES, CA — Academy Award® and GRAMMY® winning artist Melissa Etheridge has announced she is teaming up with Deloitte Digital to be her Digital Agency of Record. Deloitte Digital will leverage their knowledge in analytics to deeply understand Melissa’s fan base, grow her audience with strong fan-driven campaigns and manage her online presence to help her build a stronger relationship with her followers.
“I just released my new album This Is M.E. so it’s the perfect time to work with Deloitte Digital to help me reach my fans in new and powerful ways,” said Etheridge. She continued, “I look forward to making beautiful music together.”
Etheridge is kicking off the relationship by holding a private concert at Deloitte Digital’s event at “Dreamforce,” (Salesforce.com’s annual conference) where she will play her newly released songs plus some of her greatest hits.
From strategy to delivery, Deloitte Digital combines cutting-edge creative with trusted business and technology experience to define and deliver digital solutions. Deloitte Digital creates digital experiences for the connected enterprise. From B2B, B2C, or B2E, Deloitte Digital delivers strategy, mobile, social, web, cloud and digital content management solutions that can help strengthen clients’ brands and evolve their businesses.