Vote Equality T-Shirts featured in stores during critical election year
The Human Rights Campaign announced a new partnership with Macy’s. The retailer will feature HRC merchandise in its Boston Downtown, Columbus Easton, Los Angeles Beverly Center, Macy’s Minneapolis, Saint Louis West County, and San Francisco Union Square stores throughout the month of LGBT Pride month of June.
Featured merchandise will include a “Vote Equality” t-shirt, which will be displayed prominently in stores during this election year. One hundred percent of proceeds from the partnership will go to HRC’s fight for LGBT equality.
“Partnering with Macy’s during LGBT Pride month gives us the opportunity to spread the message of equality to a large audience during a critically important election year,” said Don Kiser, HRC’s creative director who manages HRC’s Action Centers and Stores. “For years Macy’s has shown a commitment to diversity and equality and we are proud to partner with them in the fight for fairness.”
“Macy’s is proud to recognize and honor our LGBT employees and customers during Pride Month with our nationwide Pride + Joy campaign. These festive celebrations and community initiatives showcase our steadfast commitment to inclusiveness in all aspects of our business,” said William Hawthorne, senior vice president, diversity strategies and legal affairs. “During Pride Month and throughout the year, we will remain committed to supporting the LGBT community through a variety of initiatives including our long-standing partnership with the Human Rights Campaign.”
Macy’s has consistently rated highly on the HRC Foundation’s Corporate Equality Index, the national standard in evaluating policies, practices and diversity efforts relating to LGBT workers. The Index considers non-discrimination policies, benefits, diversity training and other internal resources for LGBT workers, as well as external support for LGBT consumers and job seekers.
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