Watering Cans Sprinkle Hope on Houston’s Homeless Women



HOUSTON TX (JULY 2010) — It’s all about change. Local retailers and corporations are joining together to celebrate The Women’s Home campaign “Have You Heard About Bloom? It’s All About Change.” Beginning August 1, philanthropic Houstonians can look for watering cans at various retail locations including: Michael Kemper Salon, The Cottage Thrift Shop, Muse and Blakely Bering Fine Art among many others. Customers will be encouraged to support The Women’s Home by donating their spare change in the watering cans.

“There are more than 10,000 homeless people in Houston on any given night,” said Paula Paust, The Women’s Home Executive Director.  “Our goal is to soak up homelessness among Houston women with the ‘It’s All About Change’ watering cans.  Every penny counts.”

The “It’s All About Change” campaign will culminate with a kick-off event for BLOOM, The Women’s Home annual fundraising dinner, at Bering Art Collective on Thursday, October 7.  At the event, The Women’s Home supporters will be encouraged to bring spare change to contribute to the watering cans collected from participating retailers. All money raised from the “It’s All About Change” campaign will benefit the BLOOM 2010 Annual Fundraising Dinner, which will take place on Friday, November 12, at the InterContinental Houston Hotel. At BLOOM, The Women’s Home will celebrate the opening of the Jane Cizik Garden Place, a new affordable housing complex for Houston women in need.

“I’m proud to support The Women’s Home ‘It’s All About Change’ campaign.  Homelessness, addiction and mental illness are issues faced by many Houston women,” said Blakely Bering, Bering Art Collective Owner and BLOOM Co-chair. “It is important for Houston retailers and corporations to join forces and support such an important mission.”

For more information on obtaining a watering can or BLOOM ticketing information, contact Marcia Tapp at 713.328.1975 or [email protected] .

The Women’s Home is a multi-ethnic, non-denominational, non-profit United Way agency. Located at 607 Westheimer Rd., Houston, TX 77006, The Women’s Home offers homeless women an 18-month residential program that focuses on building the skills and self-confidence necessary to overcome mental illness and addition and achieve self-sufficient living. The holistic program is divided into three phases, each tailored to provide the support a woman needs at each step on her path to healing. For more information regarding The Women’s Home, please visit


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