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GROOVEOUT
By Chris Sill


STRONGER TOGETHER/STRONGER THAN PRIDE

“Three and a half years on this album and I’m certainly stronger for it—and so are my fans too—all of us, we’ve survived this thing together.” Kristine W

 

It’s hard to comprehend why, but Kristine W has been absent from dance floors for close to four years. Why has an artist with so much talent and potential struggled for years to put together a second album? Her first album, the 1996 groundbreaking Land of the Living, received critical acclaim but garnered only mediocre sales. Those kinds of results simply do not fit into today’s sales-driven record industry. Disappointed and disillusioned, it marked the beginning of a long and painful journey for W.

“I buried my grief writing songs,” she says. Down, but definitely not out, her turning point was a hotel bathroom jam session with friends. She covered an old James Taylor song that her mother used to perform. “That was kind of like the start of it. I was like, ‘Okay, you gotta get your shit together and stop feeling sorry for yourself. You gotta think about your mission.’”

After that she began rehearsing new songs with her band in Las Vegas. It was not an easy task. “It was difficult to get them to see the music—trying to create with a band was very difficult.” Routinely she would fly to New York to collaborate on songs, then return to Vegas to rehearse and audition them on “middle America.” Her goal was to find the right ingredients for mainstream success. “‘Feel What You Want’ was too deep for them [middle America],” she recalls. “I realized I had to pull it back and not try to be too artsy. With this album I thought—It’s going to be really hard. I’m going to have to take all these songs, create them, take them to Vegas, perform them, see what I get, make the cake, pull this frosting off of here, stick some more over there—it was really something else. With your second album if you want to break into the industry you have to be really careful. I thought this is the hardest thing you’re ever gonna do—all of these songs are like blood—so that’s why this album has taken such a long time.”

Soon W’s hectic schedule of nightly shows at the Las Vegas Hilton and writing and rehearsing for the new album began to take its toll on her. She eventually ended her longtime Vegas engagement to concentrate solely on the album. “I was starting to get hammered creatively every night,” she remembers. “I was having a hard time writing—it was really hard—but you just think of the big picture—you can’t think of failure ’cause then you’re finished.” She was bruised and battered but certainly far from being finished.

“It’s all coming together now, but it was hell!” she states with a sigh of relief. “You gotta laugh, you know? The worst thing you can do is get bitter and freaked out. You really have to stay focused.”

Staying focused is exactly what she’s done. The new album, appropriately named Stronger, will finally be released late this summer. “Loving You,” the first single, should be in clubs and hopefully to radio by mid summer.

She explains, “‘Loving You’ is going to be like an introduction, but I have an odd feeling that it’s going to be big—it’s just the right flavor at the right time and the right mix, and when I get out there and sing it, I feel it.” While W is banking on “Loving You,” she admits that her label, RCA Records, sees the second single, “If Only You Knew,” as the one to cross her over to the mainstream. “That’s the one I wrote for my crossover mainstream pop, pop, pop—big pop hit!” she says. “It’s an interesting piece of work—it’s like that little crush that everybody’s had on somebody, you’re just absolutely crazy about them, but you can’t get your nerve up to tell them—I can see it happening all the way through your life—I think it’s a universal message that maybe that [person] might be the one. I just always go on feeling, you know?” It’s that kind of connection with the song that W and RCA are hoping leads people to the album. She adds, “That’s why Love Reigns [the album’s first title] fits, but I think just for the battle for the album I have to call it Stronger for what we’ve been through.”

While W looks for big results with a mainstream audience, she knows it has been her gay and lesbian fans that have given her the most attention over the years. “I feel like I’ve already been successful. If I just keep my gay fan-base, I’m happy. They think about what you’re doing. They take a song and they digest it, and they think about the words and they think, ‘I wonder why she liked that song or why she wrote that lyric?’ They’re interested, so that makes them interesting to me.”

W’s early life was spent surrounded by minorities, including gays. She recalls, “I grew up in a community where I just never witnessed anything quite like what I’ve seen in the big world. It was kind of in an isolated area—where we were all dependent upon each other so we had to get along. I can think of the gay boys that were in my classes. I knew they were gay—it wasn’t a big deal. It’s just kind of weird when you get out in the world and see how things are. Now it’s kind of interesting how the gay thing is popping up on television and getting more media coverage. It kind of scares me that they [media] are using it for shock tactics and ratings—they portray them [gay men] as real nelly. Most of the guys I know are not nelly like that—that’s what really bothers me. You know people would be shocked if they knew who the gay people sitting next to them at work were—a lot of my best friends are gay males and I think that’s because we have a lot in common—the things that a lot of people take for granted, we see beauty in.”

The beauty of W is that despite her struggles she has survived and continued on her mission using music as a healing force for all. “I always think that music is a way to bring everybody together. We’re all just a bit too divided now and it’s making me nervous at this point in time and history that we can’t get it together. But I am trying to cross over, not just for myself but for all of us. It’s our time now.”

For more on Kristine W, visit her website at www.kristinew.com.


Chris Sill spins tunes at Rich's and can be reached at csill@infohwy.com.

 

 


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